Here's a look at the 'God of Cricket' as an entrepreneur and investor

Indian cricket legend, Sachin Tendulkar, may have stepped out of the cricket world, but his life after cricket as an entrepreneur and investor is just as interesting.


Even five years after his retirement from professional cricket, he is one of the highest paid brand ambassadors in India. He has had stints with a variety of businesses -- from restaurants to sports franchises.

1. Tendulkar is an investor in Smaaash Entertainment, a sports and gaming arena that operates in Mumbai, Gurugram, Hyderabad, Bengaluru, Noida, and Ludhiana.

2. In 2012, he backed entrepreneur Anjana Reddy’s Universal Sportsbiz Ltd, a sports merchandising and fashion retail start-up when she was only 23 years old.

3. Sachin Tendulkar launched his sports management company - SRT Sports - along with his wife Dr. Anjali Tendulkar. The company focuses on the post-retirement career of Tendulkar and manages brand 'Sachin'.

4. Sachin Tendulkar launched his premium menswear retail brand in association in Arvind Fashion brands.

5. Tendulkar invested in a tech-based startup, Smartron, that makes products such as phones, hybrid laptops, and wearables among others.

6. Sachin Tendulkar invested in Australian-based - Spartan Sports, innovative sport product developer, He was also appointed as a board of member.