Community Guidelines

Last updated on 30 - 05 - 2019

Introduction

Every day, people come to Snapandmore to share their stories, see the world through the eyes of others and connect with friends and causes. The conversations that happen on Snapandmore reflect the diversity of a community of people communicating across countries and cultures and in dozens of languages, posting everything from text to photos and videos.

We recognise how important it is for Snapandmore to be a place where people feel empowered to communicate, and we take our role in keeping abuse off our service seriously. That's why we have developed a set of Community Standards that outline what is and is not allowed on Snapandmore. Our Standards apply around the world to all types of content. They're designed to be comprehensive - for example, content that might not be considered hate speech may still be removed for breaching our Bullying Policies.

The goal of our Community Standards is to encourage expression and create a safe environment. We base our policies on input from our community and from experts in fields such as technology and public safety. Our policies are also rooted in the following principles:

Safety:

People need to feel safe in order to build community. We are committed to removing content that encourages real-world harm, including (but not limited to) physical, financial and emotional injury.

Voice:

Our mission is all about embracing diverse views. We err on the side of allowing content, even when some find it objectionable, unless removing that content can prevent a specific harm. Moreover, at times we will allow content that might otherwise breach our standards if we feel that it is newsworthy, significant or important to the public interest. We do this only after weighing the public interest value of the content against the risk of real-world harm.

Equity:

Our community is global and diverse. Our policies may seem broad, but that is because we apply them consistently and fairly to a community that transcends regions, cultures and languages. As a result, our Community Standards can sometimes appear less nuanced than we would like, leading to an outcome that is at odds with their underlying purpose. For that reason, in some cases, and when we are provided with additional context, we make a decision based on the spirit, rather than the letter, of the policy.

Everyone on Snapandmore plays a part in keeping the platform safe and respectful. We ask people to share responsibly and to let us know when they see something that may breach our Community Standards. We make it easy for people to report potentially breaching content, including Pages, Groups, profiles, individual content and/or comments to us for review. We also give people the option to block, unfollow or hide people and posts, so that they can control their own experience on Snapandmore.

The consequences for breaching our Community Standards vary depending on the severity of the breach and a person's history on the platform. For instance, we may warn someone for a first breach, but if they continue to breach our policies, we may restrict their ability to post on Snapandmore or disable their profile. We may also notify law enforcement when we believe that there is a genuine risk of physical harm or a direct threat to public safety.

Our Community Standards, which we will continue to develop over time, serve as a guide for how to communicate on Snapandmore. It is in this spirit that we ask members of the Snapandmore community to follow these guidelines.

1. Credible Violence

Policy rationale

We aim to prevent potential real-world harm that may be related to content on Snapandmore. We understand that people commonly express disdain or disagreement by threatening or calling for violence in facetious and non-serious ways. That's why we try to consider the language, context and details in order to distinguish casual statements from content that constitutes a credible threat to public or personal safety. In determining whether a threat is credible, we may also consider additional information such as a targeted person's public visibility and vulnerability. We remove content, disable accounts and work with law enforcement when we believe that there is a genuine risk of physical harm or direct threats to public safety.

Do not post:

The following threats:

  • Credible statements of intent to commit violence against any person, groups of people or place (city or smaller). We assess credibility based upon the information available to us and generally consider statements to be credible if the following are present:

    • A target (person, group of people or place) and

      • Bounty/demand for payment or

      • Mention or image of specific weapon or

      • Sales offer or ask to purchase weapon or

      • Spelled-out address or named building or

    • A target and two or more of the following details (can be two of the same detail):

      • Location

      • Timing

      • Method

  • Any statement of intent to commit violence against a vulnerable person (identified by name, title, image or other reference) or vulnerable group, including (but not limited to) heads of state, witnesses and confidential informants, activists and journalists

Calls for violence or statements advocating violence against the following targets (identified by name, title, image or other reference)

  • Any vulnerable person or group including (but not limited to) heads of state, national elected officials, witnesses and confidential informants, activists and journalists

  • Public individuals, if credible as defined above

  • Groups of people or unnamed specific person(s), if credible

  • Places, if credible

  • Where no target is specified but a symbol representing the target or a visual of weapons is included

Aspirational and conditional statements of violence against

  • Any vulnerable groups

  • Public individuals, if credible (unless the individual is convicted of certain crimes or is a member of a dangerous organisation)

  • Vulnerable person(s), if credible

  • Groups of people or unnamed specific person(s), if credible

  • Places, if credible

Any content created for the express purpose of outing an individual as a member of a designated and recognisable at-risk group

Instructions on how to make or use weapons if the goal is to injure or kill people as may be evident from:

  • As evident from language explicitly stating that goal, or

  • As evident from imagery that shows or simulates the end result (serious injury or death) as part of the instruction

  • Unless there is clear context that the content is for an alternative purpose (for example, shared as part of recreational self-defence activities, training by a country's military, commercial video games or news coverage)

Instructions on how to make or use explosives, unless there is clear context that the content is for a non-violent purpose (for example, clear scientific/educational purpose use or fireworks)

Exposure of vulnerable individuals' identities without their permission

Any content containing statements of intent, calls for action, representation, support or advocation for violence due to voting, voter registration or the outcome of an election

Misinformation that contributes to imminent violence or physical harm

2. Dangerous individuals and organisations

Policy rationale

In an effort to prevent and disrupt real-world harm, we do not allow any organisations or individuals that are engaged in the following to have a presence on Snapandmore:

  • Terrorist activity

  • Organised hate

  • Mass or serial murder

  • Human trafficking

  • Organised violence or criminal activity

We also remove content that expresses support or praise for groups, leaders or individuals involved in these activities.

We do not allow the following people (living or deceased) or groups to maintain a presence (for example, have an account, Page or group) on our platform:

Terrorist organisations and terrorists

  • A terrorist organisation is defined as:

    • Any non-governmental organisation that engages in premeditated acts of violence against persons or property to intimidate a civilian population, government or international organisation in order to achieve a political, religious or ideological aim

  • A member of a terrorist organisation or any person who commits a terrorist act is considered a terrorist

    • A terrorist act is defined as a premeditated act of violence against persons or property carried out by a non-government actor to intimidate a civilian population, government or international organisation in order to achieve a political, religious or ideological aim.

Hate organisations and their leaders and prominent members

  • A hate organisation is defined as:

    • Any association of three or more people that is organised under a name, sign or symbol and that has an ideology, statements or physical actions that attack individuals based on characteristics, including race, religious affiliation, nationality, ethnicity, gender, sex, sexual orientation, serious disease or disability.

Mass and serial murderers

  • We consider a homicide to be a mass murder if it results in four or more deaths in one incident

  • We consider any individual who has committed two or more murders over multiple incidents or locations to be a serial murderer

  • We make these assessments based upon the information available to us and will generally apply this policy to a mass or serial murderer who meets any of the following criteria:

    • They were convicted of mass or serial murder.

    • They were killed by law enforcement during commission of the mass or serial murder or during subsequent flight.

    • They killed themselves at the scene or in the aftermath of the mass or serial murder.

    • They were identified by law enforcement with images from the crime.

Human trafficking groups and their leaders

  • Human trafficking groups are organisations responsible for any of the following:

    • Prostitution of others, forced/bonded labour, slavery or the removal of organs

    • Recruiting, transporting, transferring, detaining, providing, harbouring or receiving a minor or an adult against their will

Criminal organisations and their leaders and prominent members

  • A criminal organisation is defined as:

    • Any association of three or more people that is united under a name, colour(s), hand gesture(s) or recognised indicia, that has engaged in or threatens to engage in criminal activity, including (but not limited to)

      • Homicide

      • Drug trafficking

      • Arms trafficking

      • Identity theft

      • Money laundering

      • Extortion or trafficking

      • Assault

      • Kidnapping

      • Sexual exploitation (covered in Section 7 and Section 8)

We do not allow symbols that represent any of the above organisations or individuals to be shared on our platform without context that condemns or neutrally discusses the content.

We do not allow content that praises any of the above organisations or individuals or any acts committed by them.

We do not allow coordination of support for any of the above organisations or individuals or any acts committed by them.

3. Promoting or publicising crime

Policy rationale

We prohibit people from promoting or publicising violent crime, theft and/or fraud because we do not want to condone this activity and because there is a risk of copycat behaviour. We also do not allow people to depict criminal activity or admit to crimes that they or their associates have committed. We do, however, allow people to debate or advocate for the legality of criminal activities, as well as address them in a rhetorical or satirical way.

Do not post:

Content depicting, admitting or promoting the following criminal acts committed by you or your associates

  • Acts of physical harm committed against people

  • Acts of physical harm committed against animals except in cases of hunting, fishing, religious sacrifice or food preparation/processing

  • Poaching or selling endangered species or their parts

  • Staged animal vs animal fights

  • Theft

  • Vandalism or property damage

  • Fraud

  • Trafficking as referenced in Section 2

  • Sexual violence or sexual exploitation, including sexual assault, as referenced in Section 7 and Section 8

4. Coordinating harm

Policy rationale

In an effort to prevent and disrupt real-world harm, we prohibit people from facilitating or coordinating future criminal activity that is intended or likely to cause harm to people, businesses or animals. People can draw attention to harmful activity that they may witness or experience as long as they do not advocate for or coordinate harm.

Do not post:

Statements of intent, calls to action or advocating for the following:

  • Acts of physical harm committed against people

  • Acts of physical harm committed against animals except in cases of hunting, fishing, religious sacrifice or food preparation/processing

  • Staged animal vs animal fights

  • Theft

  • Vandalism or property damage

  • Swatting

  • Fraud, defined as the deliberate deception to take advantage of another, secure an unfair gain or deprive another of money, property or legal right. Examples of fraud include, but are not limited to:

    • Bribery

    • Embezzlement

    • Money laundering (concealment of the origins of criminally obtained money)

    • Supporting and/or facilitating the misuse of payment cards

    • Voter fraud, defined as any offers to buy or sell votes with cash or gifts

  • Voter suppression, defined as:

    • Misrepresentation of the dates, locations and times as well as methods for voting or voter registration

    • Misrepresentation of who can vote, qualifications for voting, whether a vote will be counted and what information and/or materials must be provided in order to vote.

    • Other misrepresentations related to voting in an official election may be subject to false news standards, as referenced in Section 19

  • Arranged marriages with refugees or internally displaced persons

  • Trafficking as referenced in Section 2

  • Sexual violence or sexual exploitation, including sexual assault, as referenced in Section 7 and Section 8

Offers of services to smuggle or assist in smuggling people.

5. Regulated goods

Policy rationale

To encourage safety and compliance with common legal restrictions, we prohibit attempts by individuals, manufacturers and retailers to purchase, sell or trade non-medical drugs, pharmaceutical drugs and marijuana. We also prohibit the purchase, sale, gifting, exchange and transfer of firearms, including firearm parts or ammunition, between private individuals on Snapandmore. Some of these items are not regulated everywhere; however, because of the borderless nature of our community, we try to enforce our policies as consistently as possible. Firearm shops and online retailers may promote items available for sale off our services as long as those retailers comply with all applicable laws and regulations. We allow discussions about sales of firearms and firearm parts in shops or by online retailers and advocating for changes to firearm regulation. Regulated goods that are not prohibited by our Community Standards may be subject to our more stringent Commerce Policies.

Do not post:

Content about non-medical drugs (other than alcohol or tobacco) that

  • Coordinates or encourages others to sell non-medical drugs

  • Depicts, admits to, attempts purchase or promotes sales of non-medical drugs by the poster of the content or their associates

  • Promotes, encourages, coordinates or provides instructions for use of non-medical drugs

  • Admits, either in writing or verbally, to personal use of non-medical drugs unless posted in a recovery context

Content that depicts the sale or attempt to purchase marijuana and pharmaceutical drugs. This includes content that

  • Mentions or depicts marijuana or pharmaceutical drugs

  • Makes an attempt to sell or trade, by which we mean any of the following:

    • Explicitly mentioning that the product is for sale or trade or delivery

    • Asking the audience to buy

    • Listing the price

    • Encouraging contact about the product either by explicitly asking to be contacted or including any type of contact information

    • Attempting to solicit the product, defined as:

      • Stating interest in buying the product, or

      • Asking if anyone has the product for sale/trade

  • This applies to both individual pieces of content and Pages and Groups primarily dedicated to the sale of marijuana or pharmaceutical drugs

Content that attempts to sell, gift, exchange or transfer firearms, firearm parts, ammunition or explosives between private individuals. This includes content that

  • Mentions or depicts firearms, firearm parts, ammunition or explosives and a product unrelated to firearms and

  • Makes an attempt to sell or transfer any of the following, unless posted by an entity representing a brick-and-mortar shop, legitimate website or brand:

    • Explicitly mentioning that the product is for sale or trade or delivery

    • Asking the audience to buy

    • Listing the price or noting that the product is free

    • Encouraging contact about the product either by

      • Explicitly asking to be contacted

      • Including any type of contact information

    • Making an attempt to solicit the item for sale, defined as

      • Stating that they are interested in buying the good or

      • Asking if anyone else has the good for sale/trade

Content that attempts to sell, gift, exchange, transfer, promote or otherwise provide access to instructions for 3D printing or computer-aided manufacturing of firearms or firearm parts.

Content that depicts the trade (buying or selling) of human organs and/or blood where trade is defined as:

  • mentioning or depicting the human organs and/or blood, and

  • indicating that human organs and/or blood are available for selling or buying, or

  • listing a price or expressing willingness to discuss price

Content that encourages contact to facilitate the trade of human organs and/or blood trade (buying or selling) of human organs and/or blood where trade is defined as:

  • mentioning or depicting the human organs and/or blood, and

  • explicitly mentioning human organs and/or blood are for selling or buying, or

  • listing a price or expressing willingness to discuss price

Encouraging a contact to facilitate the trade of human organs and/or blood

Content that coordinates or supports the poaching or selling of endangered species and their parts

For the following content, we restrict visibility to adults twenty-one years of age and older:

Content posted by a brick-and-mortar shop, legitimate website or brand, which coordinates or promotes the sale or transfer of firearms, firearm parts, ammunition or explosives. This includes content that

  • Explicitly mentions that the product is for sale or transfer and

    • Asks the audience to buy the product or

    • Lists the price or notes that the product is free, or

    • Encourages contact about the product either by explicitly asking to be contacted or including any type of contact information

6. Suicide and self-injury

Policy rationale

In an effort to promote a safe environment on Snapandmore, we remove content that encourages suicide or self-injury, including real-time depictions that might lead others to engage in similar behaviour. Self-injury is defined as the intentional and direct injuring of the body, including self-mutilation and eating disorders. We want Snapandmore to be a space where people can share their experiences, raise awareness about these issues and support each other through difficult experiences, and so we allow people to discuss suicide and self-injury. We encourage people to offer and to seek support from one another in connection with these difficult topics.

We work with organisations around the world to provide assistance to people in distress. We also talk with experts in suicide and self-injury to help inform our policies and enforcement. For example, we have been advised by experts that we should not remove live videos of self-harm while there is an opportunity for loved ones and authorities to provide help or resources.

We remove any content that identifies and negatively targets victims or survivors of self-injury or suicide seriously, humorously or rhetorically. People can, however, share information about self-injury and suicide to draw attention to the issue and allow for discussion so long as they do not promote or encourage self-injury or suicide.

Learn more about our Suicide and Self-Injury Policies and the resources that we provide.

Do not post:

Content that promotes, encourages, coordinates or provides instructions for

  • Suicide

  • Self-injury

  • Eating disorders

Content about self-injury that contains promotional slogans without clear, anti self-injury disclaimers

Except in limited situations of newsworthiness, it is against our policies to post content depicting a person who engaged in a suicide attempt or death by suicide

For the following content, we include a warning screen so that people are aware that the content may be disturbing:

  • Photos or videos depicting a person's death by suicide that are determined to be newsworthy

  • Photos or videos depicting a person who engaged in euthanasia/assisted suicide in a medical setting

We provide resources to people who post written or verbal admissions of engagement in self-injury, including:

  • Suicide

  • Euthanasia/assisted suicide

  • Self-mutilation

  • Eating disorders

  • Images or videos where more than one cut of self mutilation is present on a body part and the primary subject of the image is one or more unhealed cuts

7. Child nudity and sexual exploitation of children

Policy rationale

We do not allow content that sexually exploits or endangers children. When we become aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC), in compliance with applicable law. We know that sometimes people share nude images of their own children with good intentions; however, we generally remove these images because of the potential for abuse by others and to help avoid the possibility of other people reusing or misappropriating the images.

We also work with external experts, including the Snapandmore Safety Advisory Board, to discuss and improve our policies and enforcement around online safety issues, especially with regard to children.

Do not post:

Content that depicts participation in or advocates for the sexual exploitation of children, including (but not limited to):

  • Engaging in any sexual activity involving minors

  • Soliciting, displaying, sharing or viewing imagery of nude, sexualised or sexual activity with minors

  • Arranging real-world sexual encounters or obtaining sexual material from a minor directly

  • Adults soliciting minors

  • Minors soliciting minors

  • Displaying nudity to minors

  • Minors soliciting adults

  • Using our products and site functionality with the intention of sexualising minors

Content (including photos, videos, real-world art, digital content and text) that depicts

  • Any sexual activity involving minors

  • Minors in a sexual fetish context

  • Minors with sexual elements, including (but not limited to):

    • Restraints

    • Focus on genitals

    • Presence of aroused adult

    • Presence of sex toys

    • Sexualised costume

    • Stripping

    • Staged environment (for example, on a bed) or professionally shot (quality/focus/angles)

    • Open-mouth kissing with minor or adult

Content (including photos, videos, real-world art, digital content and verbal depictions) that shows minors in a sexualised context

Content that depicts child nudity where nudity is defined as:

  • Visible genitalia (even when covered or obscured by transparent clothing)

  • Visible anus and/or fully nude close-up of buttocks

  • Uncovered female nipples for children older than toddler age

  • No clothes present from neck to knee for children older than toddler age

  • Digitally created depictions of nude minors, unless the image is for health or educational purposes

8. Sexual exploitation of adults

Policy rationale

We recognise the importance of Snapandmore as a place to discuss and draw attention to sexual violence and exploitation. We believe that this is an important part of building common understanding and community. In an effort to create space for this conversation while promoting a safe environment, we remove content that depicts, threatens or promotes sexual violence, sexual assault or sexual exploitation, while also allowing space for victims to share their experiences. We remove content that displays, advocates for or coordinates sexual acts with non-consenting parties or commercial sexual services, such as prostitution and escort services. We do this to avoid facilitating transactions that may involve trafficking, coercion and non-consensual sexual acts.

To protect victims and survivors, we also remove images that depict incidents of sexual violence and intimate images shared without permission from the people pictured. For additional information on these efforts, please visit Using Technology to Protect Intimate Images and Help Build a Safe Community, as well as our guide to reporting and removing intimate images shared without your consent.

Do not post:

In instances where content consists of any form of non-consensual sexual touching, crushing, necrophilia or bestiality, including:

  • Depictions (including real photos/videos) or

  • Advocacy (including aspirational and conditional statements) or

  • Statements of intent or

  • Calls for action or

  • Participation by yourself or others to engage in any form of the above-mentioned sexual acts.

Content that attempts to exploit people by any of the following:

  • Coercing money, favours or images from people by threats of exposure of their naked or semi-naked photos/videos

  • Sharing imagery that fulfils all three of the following conditions:

    • Image is non-commercial or produced in a private setting

    • Person in the image is (near) nude, engaged in sexual activity or in a sexual pose

    • Lack of consent to share the image is indicated by:

      • Vengeful context (for example, caption, comments or Page title)

      • Independent sources (for example, media coverage or law enforcement record)

      • A visible match between the person depicted in the image and the person who has reported the content to us

      • The person who reported the content to us shares the same name as the person depicted in the image

  • Sharing imagery of people or a person focusing on sexualised areas of the body such as the breasts, groin or buttocks (also known as creepshots or upskirts) or focusing on people engaged in sexual activity. The following elements need to be present:

    • the focal point is on a sexualised area of the body or sexual activity, and

    • the person in the image is clearly unaware

  • Threatening or stating an intent to share intimate imagery without consent

  • Soliciting intimate imagery to view or share without consent

  • Threatening or stating an intent to share private sexual conversations

Attempting to coordinate adult commercial sexual services or prostitution activities, such as requesting, offering or asking for rates for escort services and paid sexual fetish or domination services.

For the following content, we include a warning screen so that people are aware that the content may be disturbing:

Narratives and statements that contain a depiction of non-consensual sexual touching (written or verbal) that includes details beyond mere naming or mentioning the act if:

  • Shared by the victim or

  • Shared by a third party (other than the victim) in support of victim or condemnation of act or for general awareness to be determined by context/caption

9. Bullying

Policy rationale

Bullying happens in many places and comes in many different forms from making statements degrading someone's character to posting inappropriate images to threatening someone. We do not tolerate bullying on Snapandmore because we want the members of our community to feel safe and respected.

We will remove content that purposefully targets private individuals with the intention of degrading or shaming them. We recognise that bullying can be especially harmful to minors, and our policies provide heightened protection for minors because they are more vulnerable and susceptible to online bullying. In certain instances, we require the individual who is the target of bullying to report content to us before removing it.

Our Bullying Policies do not apply to public figures because we want to allow discourse, which often includes critical discussion of people who are featured in the news or who have a large public audience. Discussion of public figures nonetheless must comply with our Community Standards, and we will remove content about public figures that breaches other policies, including hate speech or credible threats.

Our Bullying Prevention Hub is a resource for teenagers, parents and educators seeking support for issues related to bullying and other conflicts. It offers step-by-step guidance, including on how to start important conversations for people being bullied, parents who have a child being bullied or accused of bullying, and educators who have students involved with bullying.

Do not post:

Content about another private individual that reflects:

  • Claims about sexual activity

  • High-severity physical descriptions

  • Ranking individuals on physical appearance or personality

  • Threats of non-consensual sexual touching

  • Sexualised text targeting another individual

  • Attacks through derogatory terms related to sexual activity (e.g. whore, slut)

  • An individual in a context that is intended to degrade, for example, menstruating, urinating, vomiting or defecating

  • Physical bullying where the context further degrades the individual

  • Comparison to animals that are culturally perceived as intellectually or physically inferior or to an inanimate object

Content that has been photoshopped to target and demean an individual, including by highlighting specific physical characteristics or threatening violence in text or with imagery

Content that specifies an individual as the target of:

  • Statements of intent to commit violence

  • Calls for action of violence

  • Statements advocating violence

  • Aspirational and conditional statements of violence

  • Physical bullying

  • Claims about religious identity or blasphemy

In addition, we may remove Pages or groups that are dedicated to attacking individual(s) by, for example:

  • Swearing at an individual or individuals

  • Making negative character claims

  • Making negative ability claims

  • Claims about blasphemy

  • Appearing to be first-person but actually posted by a different individual than the person referenced and targets more than one individual

We also remove content that is targeted at minors when it contains:

  • Swearing

  • Claims about romantic involvement or sexual orientation

  • Allegations about criminal or illegal behaviour

  • Coordinating, advocating or promoting exclusion

  • Negative character claims

  • Negative ability claims

  • Expressions of contempt or disgust

  • Calls for death or serious disease or disability

  • Videos of physical bullying or violence against minors in a fight context shared with no caption or a neutral or praising caption

In some cases, content is written in the first person but is actually posted by a different individual than the person referenced in the content. This may be done to target the person in the content with the intention of degrading or shaming them. We remove:

Content that contains the following and is reported by the individual depicted:

  • Claims about sexual activity

  • Comparisons to animals that are culturally perceived as intellectually or physically inferior or to an inanimate object

  • High-severity physical descriptions

  • Ranking individuals on physical appearance or personality

  • Swearing at a person

  • Claims about romantic involvement or sexual orientation

  • Negative character or ability claims

For the following content, we include a warning screen so that people are aware that the content may be disturbing:

Videos of physical bullying or violence against minors in a fight context shared with a condemning caption

10. Harassment

Policy rationale

We do not tolerate harassment on Snapandmore. We want people to feel safe to engage and connect with their community. Our Harassment Policy applies to both public and private individuals because we want to prevent unwanted or malicious contact on the platform. Context and intent matter, and we allow people to share and re-share posts if it is clear that something was shared in order to condemn or draw attention to harassment. In addition to reporting such behaviour and content, we encourage people to use tools available on Snapandmore to help protect against it.

Do not:

Repeatedly contact a single person despite that person's clear desire and action to prevent that contact

Repeatedly contact large numbers of people with no prior solicitation

Send messages to any individual that contain:

  • Targeted swearing aimed at an individual or group of individuals in the thread

  • Calls for death, serious disease or disability, or physical harm aimed at an individual or group of individuals in the thread

  • Bullying Policy breaches

  • Claims that a victim of a violent tragedy is lying about being a victim, acting/pretending to be a victim of a verified event, or otherwise is paid or employed to mislead people about their role in the event when sent directly to a survivor and/or immediate family member of a survivor or victim

Send messages to a group that contain any Bullying Policy breaches, regardless of whether the person being targeted is a public or private individual

Target anyone maliciously, including public figures, by:

  • Attacking them based on their status as a victim of sexual assault or sexual exploitation

  • Threatening any participant in public discourse with violence in an attempt to intimidate or silence them

  • Calling for self-injury or suicide of a specific person or group of people

  • Attacking them through derogatory terms related to sexual activity (e.g. whore, slut)

Target victims or survivors of violent tragedies by name or by image, with claims that they are

  • Lying about being a victim of an event

  • Acting/pretending to be a victim of an event

  • Otherwise paid or employed to mislead people about their role in the event

Target a minor who is a public figure with:

  • Claims about sexual activity or sexually transmitted disease(s)

  • Content that has been photoshopped to include threats of violence either in text or image (for example, adding bullseye, dart, gun to head)

  • Calls for death or serious disease or disability

  • Statements of intent to commit violence or low severity harm in an attempt to silence someone

  • Objects created to attack through:

    • Targeted swearing

    • High-severity physical description

    • Claims about blasphemy

    • Expressions of contempt

    • Expressions of disgust

Post content about anyone, including a public figure, that contains a name, photo or video of the individual and:

  • any statements of intent to commit lethal violence, or

  • any calls for action of lethal violence, or

  • any statements advocating lethal violence

11. Privacy breaches and image privacy rights

Policy rationale

Privacy and the protection of personal information are fundamentally important values for Snapandmore. We work hard to keep your account secure and safeguard your personal information in order to protect you from potential physical or financial harm. You should not post personal or confidential information about others without first getting their consent. We also provide people with ways to report imagery that they believe to be in breach of their privacy rights.

Do not post:

Content that facilitates identity theft by posting or soliciting personally identifiable information, including (but not limited to)

  • National identification numbers, social security numbers, passport numbers or exam numbers

  • Government IDs

  • School and education IDs featuring two of the following: (1) name, (2) photo or (3) ID number

  • Digital identities, including passwords

Content that contains medical/psychological, biometric or genetic records or official documentation of others

Content that facilitates identity theft by sharing personally identifiable information via an external link

Content that facilitates identity theft by sharing private financial information of an organisation or business

Content that facilitates identity theft by disclosing the following personal financial information (of either the self or others)

  • Bank account and/or card information

  • Financial records paired with account information

Content that facilitates identity theft by sharing the private contact information of others defined as

  • Private phone numbers or addresses

  • Email, Messenger and chat identities

  • The above information may be shared to promote charitable causes, non-breaching services or to facilitate finding missing people or animals

Except in limited cases of newsworthiness, content claimed or confirmed to come from a hacked source, regardless of whether the affected person is a public figure or a private individual.

Content that identifies individuals by name and depicts their personal information, including:

  • Driving licences, government IDs other than driving licences, Green Cards or immigration papers

  • Marriage, birth and name change certificates

  • Digital identities, including passwords

  • Number plates

Content that includes photographs that display the external view of private residences if the following conditions apply:

  • The residence is a single-family home, or the resident's unit number is identified in the image/caption

  • The town/city or area is identified

  • A resident is mentioned or depicted

  • That same resident objects to the exposure of their private residence

Content that exposes the undercover status of law enforcement personnel if

  • The content contains the agent's full name or other explicit identification and explicitly mentions their undercover status, or

  • The content contains images identifying the faces of the law enforcement personnel and explicitly mentions their undercover status

Content that exposes information about safe houses by sharing any of the below, unless the safe house is actively promoting its location, contact information or the type of service and protection it offers through comments, posts, Pages or Groups:

  • Actual address of the safe house ("Post Box only" is allowed),

  • Images of the safe house,

  • Identifiable town/city/area of the safe house, or

  • Information outing residents of the safe house

The following content may also be removed

  • A reported photo or video of people where the person depicted in the image is:

    • A minor under thirteen years old, and the content was reported by the minor or a parent or legal guardian

    • A minor between thirteen and eighteen years old, and the content was reported by the minor

    • An adult, where the content was reported by the adult from outside the United States and applicable law may provide rights to removal

    • Any person who is incapacitated and unable to report the content on their own

12. Hate speech

Policy rationale

We do not allow hate speech on Snapandmore because it creates an environment of intimidation and exclusion and in some cases may promote real-world violence.

We define hate speech as a direct attack on people based on what we call protected characteristics - race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity and serious disease or disability. We also provide some protections for immigration status. We define "attack" as violent or dehumanising speech, statements of inferiority, or calls for exclusion or segregation. We separate attacks into three tiers of severity, as described below.

Sometimes people share content containing someone else's hate speech for the purpose of raising awareness or educating others. Similarly, in some cases, words or terms that might otherwise breach our standards are used self-referentially or in an empowering way. When this is the case, we allow the content, but we expect people to clearly indicate their intent, which helps us better understand why they shared it. Where the intention is unclear, we may remove the content.

We allow humour and social commentary related to these topics. In addition, we believe that people are more responsible when they share this kind of commentary using their authentic identity.

Click here to read our Hard Questions Blog and learn more about our approach to hate speech.

Do not post:

Tier 1 attacks, which target a person or group of people who share one of the above-listed characteristics or immigration status (including all subsets except those described as having carried out violent crimes or sexual offences), where attack is defined as:

  • Any violent speech or support in written or visual form

  • Dehumanising speech such as reference or comparison to:

    • Insects

    • Animals that are culturally perceived as intellectually or physically inferior

    • Filth, bacteria, disease and faeces

    • Sexual predator

    • Subhumanity

    • Violent and sexual criminals

    • Other criminals (including but not limited to "thieves", "bank robbers" or saying that "all [protected characteristic or quasi-protected characteristic] are 'criminals'")

  • Mocking the concept, events or victims of hate crimes, even if no real person is depicted in an image

  • Designated dehumanising comparisons in both written and visual form

Tier 2 attacks, which target a person or group of people who share any of the above-listed characteristics, where attack is defined as:

  • Statements of inferiority or an image implying a person's or a group's physical, mental or moral deficiency

    • Physical (including but not limited to "deformed", "undeveloped", "hideous", "ugly")

    • Mental (including but not limited to "retarded", "cretin", "low IQ", "stupid", "idiot")

    • Moral (including but not limited to "slutty", "fraud", "cheap", "free riders")

  • Expressions of contempt or their visual equivalent, including (but not limited to)

    • "I hate"

    • "I don't like"

    • "X are the worst"

  • Expressions of disgust or their visual equivalent, including (but not limited to)

    • "Gross"

    • "Vile"

    • "Disgusting"

    • Swearing at a person or group of people who share protected characteristics

Tier 3 attacks, which are calls to exclude or segregate a person or group of people based on the above-listed characteristics. We do allow criticism of immigration policies and arguments for restricting those policies.

Content that describes or negatively targets people with slurs, where slurs are defined as words commonly used as insulting labels for the above-listed characteristics.

13. Violence and graphic content

Policy rationale

We remove content that glorifies violence or celebrates the suffering or humiliation of others because it may create an environment that discourages participation. We allow graphic content (with some limitations) to help people raise awareness about issues. We know that people value the ability to discuss important issues such as human rights abuses or acts of terrorism. We also know that people have different sensitivities with regard to graphic and violent content. For that reason, we add a warning label to especially graphic or violent content so that it is not available to people under the age of eighteen and so that people are aware of the graphic or violent nature before they click to see it.

Do not post:

Imagery of violence committed against real people or animals with comments or captions by the poster that contain:

  • Enjoyment of suffering

  • Enjoyment of humiliation

  • Erotic response to suffering

  • Remarks that speak positively of the violence; or

  • Remarks indicating that the poster is sharing footage for sensational viewing pleasure

Videos of dying, wounded or dead people if they contain:

  • Dismemberment unless in a medical setting

  • Visible internal organs

  • Charred or burning people unless in the context of cremation or self-immolation when that action is a form of political speech or newsworthy

  • Victims of cannibalism

Videos that show child abuse, defined as:

  • Repeated kicking, beating, slapping or stepping on by an adult or animal

  • Strangling or suffocating by an adult or animal

  • Drowning by an adult or animal

  • Biting through skin by an adult or animal

  • Poisoning by an adult

  • Forcible restraint by an adult

  • Inflicting of burn or cut wounds by an adult

  • Forcible smoking

  • Tossing, rotating or shaking of an infant (too young to stand) by their wrists/ankles, arms/legs or neck

For the following content, we include a warning screen so that people are aware that the content may be disturbing. We also limit the ability to view the content to adults, ages eighteen and older:

Imagery featuring mutilated people if it contains the following in a medical setting

  • Dismemberment

  • Visible internal organs

  • Charred or burning people, including cremation or self-immolation when that action is a form of political speech or newsworthy

  • Victims of cannibalism

  • Throat-slitting

Photos of wounded or dead people if they show

  • Dismemberment

  • Visible internal organs

  • Charred or burning people

  • Victims of cannibalism

  • Throat-slitting

Imagery featuring animals that shows:

  • Dismemberment

  • Visible internal organs

  • Charred or burning animals

Videos of animal abuse, defined as:

  • Repeated kicking or beating of an animal by a person

  • Acts of torture by a person committed against animals

  • Biting of an animal for abusive purposes

  • Imagery of animal fights when visible innards or dismemberment is visible, unless in the wild

  • Animals being killed in a hunting, manufacturing or food preparation/processing context

Videos or photos that show child abuse, defined above, when accompanied by captions or context condemning or raising awareness about the abuse

Videos that show the violent death of a person or people by accident or murder

Still images depicting the violent death of a person or people

Videos that show acts of torture committed against a person or people

Videos of physical bullying or violence against minors in a fight context shared with a condemning caption

Photos and videos of non-medical foreign objects (such as metal objects, knifes, nails) involuntarily inserted or stuck inside people or animals causing grievous injury

For the following content, we include a label so that people are aware the content may be sensitive:

Imagery of foetuses that show:

  • Dismemberment

  • An abortion or abandonment context

  • Imagery of newborn babies in an abandonment context

Photos and videos of animals in a ritual slaughter context showing dismemberment, or visible innards, or charring and burning

Imagery of visible innards in a birthing context

14. Adult nudity and sexual activity

Policy rationale

We restrict the display of nudity or sexual activity because some people in our community may be sensitive to this type of content. Additionally, we default to removing sexual imagery to prevent the sharing of non-consensual or underage content. Restrictions on the display of sexual activity also apply to digitally created content unless it is posted for educational, humorous or satirical purposes.

Our Nudity Policies have become more nuanced over time. We understand that nudity can be shared for a variety of reasons, including as a form of protest, to raise awareness about a cause or for educational or medical reasons. Where such intent is clear, we make allowances for the content. For example, while we restrict some images of female breasts that include the nipple, we allow other images, including those depicting acts of protest, women actively engaged in breastfeeding and photos of post-mastectomy scarring. We also allow photographs of paintings, sculptures and other art that depicts nude figures.

Do not post:

Images of:

  • Real nude adults, where nudity is defined as:

    • Visible genitalia except in the context of birth giving and after-birth moments or health-related situations (for example, gender confirmation surgery, genitalia self-examination for cancer or disease prevention/assessment)

    • Visible anus and/or fully nude close-ups of buttocks unless photoshopped on a public figure

    • Uncovered female nipples except in the context of breastfeeding, birth giving and after-birth moments, health-related situations (for example, post-mastectomy, breast cancer awareness or gender confirmation surgery) or an act of protest

  • Sexual activity, including:

    • Sexual intercourse

      • Explicit sexual intercourse, defined as mouth or genitals entering or in contact with another person's genitals or anus, where at least one person's genitals are nude

      • Implied sexual intercourse, defined as mouth or genitals entering or in contact with another person's genitals or anus, even when the contact is not directly visible, except in cases of sexual health context, ads and recognised fictional images or with indicators of fiction

      • Implied stimulation of genitalia/anus, defined as stimulating genitalia/anus or inserting objects into genitalia/anus, even when the activity is not directly visible, except in cases of sexual health context, advertisements and recognised fictional images or with indicators of fiction

    • Other sexual activities including (but not limited to):

      • Erections

      • Presence of by-products of sexual activity

      • Stimulating genitals or anus, even if above or under clothing

      • Use of sex toys, even if above or under clothing

      • Stimulation of naked human nipples

      • Squeezing naked female breast except in breastfeeding context

    • Fetish content that involves:

      • Acts that are likely to lead to the death of a person or animal

      • Dismemberment

      • Cannibalism

      • Faeces, urine, spit, snot, menstruation or vomit

Digital content that meets our definition of sexual activity unless any of the following conditions exist:

  • Content where the sexual activity (intercourse or other sexual activities) is not directly visible

  • Content was posted in a satirical or humorous context

  • Content was posted in an educational or scientific context

  • Imagery is not sufficiently detailed and only body shapes or contours are visible

Sexually explicit language, defined as a description that goes beyond mere mention of:

  • A state of sexual arousal

  • An act of sexual intercourse or sexual activity, unless posted in an attempt at humour or satire, or that is educational in nature

15. Sexual solicitation

Policy rationale

As noted in Section 8 of our Community Standards (Sexual Exploitation of Adults), people use Snapandmore to discuss and draw attention to sexual violence and exploitation. We recognise the importance of and want to allow for this discussion. We draw the line, however, when content facilitates, encourages or coordinates sexual encounters between adults. We also restrict sexually explicit language that may lead to solicitation because some audiences within our global community may be sensitive to this type of content and it may impede the ability for people to connect with their friends and the broader community.

Do not post:

Content that attempts to coordinate or recruit for adult sexual activities, including but not limited to:

  • Filmed sexual activities

  • Pornographic activities, strip club shows, live sex performances, erotic dances

  • Sexual, erotic or tantric massages

Content that engages in explicit sexual solicitation by, including but not limited to the following, offering or asking for:

  • Sex or sexual partners

  • Sex chat or conversations

  • Nude images

Content that engages in implicit sexual solicitation, which can be identified by offering or asking to engage in a sexual act and/or acts identified by other suggestive elements such as any of the following:

  • Vague suggestive statements, such as "looking for a good time tonight"

  • Sexualised slang

  • Using sexual hints such as mentioning sexual roles, sex positions, fetish scenarios, sexual preference/sexual partner preference, state of arousal, act of sexual intercourse or activity (sexual penetration or self-pleasuring), commonly sexualised areas of the body such as the breasts, groin or buttocks, state of hygiene of genitalia or buttocks

  • Content (hand-drawn, digital or real-world art) that may depict explicit sexual activity or suggestively posed person(s).

Content that offers or asks for other adult activities such as:

  • Commercial pornography

  • Partners who share fetish or sexual interests

Sexually explicit language that adds details and goes beyond mere naming or mentioning of:

  • A state of sexual arousal (wetness or erection)

  • An act of sexual intercourse (sexual penetration, self-pleasuring or exercising fetish scenarios)

16. Cruel and insensitive

Policy rationale

We believe that people share and connect more freely when they do not feel targeted based on their vulnerabilities. As such, we have higher expectations for content that we call cruel and insensitive, which we define as content that targets victims of serious physical or emotional harm.

Do not post:

Content that depicts real people and mocks their implied or actual serious physical injuries, disease or disability, non-consensual sexual touching or premature death

17. Spam

Policy rationale

We work hard to limit the spread of commercial spam to prevent false advertising, fraud and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers or shares.

Do not:

  • Artificially increase distribution for financial gain

  • Create or use fake accounts or compromise other people's accounts to

    • Impersonate or pretend to be a business, organisation, public figure or private individual

    • Attempt to create connections, create content or message people

  • Restrict access to content by requiring people to like, share or recommend before viewing

  • Encourage likes, shares or clicks under false pretences

  • Maliciously use login credentials or personally identifiable information by:

    • Attempting to gather or share login credentials or personally identifiable information

    • Using another person's login credentials or personally identifiable information

  • Promise non-existent Snapandmore features

18. Misrepresentation

Policy rationale

Authenticity is the cornerstone of our community. We believe that people are more accountable for their statements and actions when they use their authentic identities. That's why we require people to connect on Snapandmore using the name that they go by in everyday life. Our Authenticity Policies are intended to create a safe environment where people can trust and hold one another accountable.

Do not:

Misrepresent your identity by

  • Using a name that does not abide by our Name Policies

  • Providing a false date of birth

Misuse our profiles product by

  • Creating a profile for someone under thirteen years old

  • Maintaining multiple accounts

  • Creating inauthentic profiles

  • Sharing an account with any other person

  • Creating another account after being banned from the site

  • Evading the registration requirements outlined in our Terms of Service

Impersonate others by

  • Using their images with the explicit aim to deceive people

  • Creating a profile assuming the persona of or speaking for another person or entity

  • Creating a Page assuming to be or speak for another person or entity for whom the user is not authorised to do so.

  • Posting imagery that is likely to deceive the public as to the content's origin, if:

    • The entity or an authorised representative objects to the content and

    • Can establish a risk of harm to members of the public.

Engage in inauthentic behaviour, which includes creating, managing or otherwise perpetuating

  • Accounts that are fake

  • Accounts that have fake names

  • Accounts that participate in, or claim to engage in, coordinated inauthentic behaviour, meaning that multiple accounts are working together to do any of the following:

    • Mislead people about the origin of content

    • Mislead people about the destination of links off our services (for example, providing a display URL that does not match the destination URL)

    • Mislead people in an attempt to encourage shares, likes or clicks

    • Mislead people to conceal or enable the violation of other policies under the Community Standards

19. False news

Policy rationale

Reducing the spread of false news on Snapandmore is a responsibility that we take seriously. We also recognise that this is a challenging and sensitive issue. We want to help people stay informed without stifling productive public discourse. There is also a fine line between false news and satire or opinion. For these reasons, we don't remove false news from Snapandmore, but instead significantly reduce its distribution by showing it lower in the News Feed.

We are working to build a more informed community and reduce the spread of false news in a number of different ways, namely by

  • Disrupting economic incentives for people, Pages and domains that propagate misinformation

  • Using various signals, including feedback from our community, to inform a machine learning model that predicts which stories may be false

  • Reducing the distribution of content rated as false by independent third-party fact-checkers

  • Empowering people to decide for themselves what to read, trust and share by informing them with more context and promoting news literacy

  • Collaborating with academics and other organisations to help solve this challenging issue

20. Memorialisation

Policy rationale

When we learn that someone has passed away, we memorialise the account by adding "Remembering" above the name on the person's profile. This makes it clear that the account is now a memorial site and protects against attempted logins and fraudulent activity. We do not remove, update or change anything about the profile or the account because we want to respect the choices that someone made while still alive. We have also made it possible for people to identify a legacy contact to look after their account after they pass away. People can let us know in advance if they want their account permanently deleted when they die. We may delete profiles when the next of kin tells us that the person who passed would have preferred that we delete the account rather than memorialise it. Visit Questions for more information about our Memorialisation Policy and process.

Once we become aware that a person has passed away:

  • Their account is secured and memorialised by adding "Remembering" above the name on the person's profile. The profile or account is not updated or otherwise changed in any way

  • Immediate family members can also request that we remove a loved one's profile

21. Intellectual property

Policy rationale

Snapandmore takes intellectual property rights seriously and believes that they are important to promoting expression, creativity and innovation in our community. You own all of the content and information that you post on Snapandmore, and you control how it is shared through your privacy and application settings. However, before sharing content on Snapandmore, please make sure that you have the right to do so. We ask that you respect other people's copyrights, trademarks and other legal rights. We are committed to helping people and organisations promote and protect their intellectual property rights. Snapandmore's Terms of Service do not allow people to post content that breaches someone else's intellectual property rights, including copyright and trademark.

Upon receipt of a report from a rights holder or an authorised representative, we will remove or restrict content that engages in:

  • Copyright infringement

  • Trademark infringement

22. User requests

We comply with:

  • User requests for removal of their own account

  • Requests for removal of a deceased user's account from a verified immediate family member or executor

  • Requests for removal of an incapacitated user's account from an authorised representative

23. Additional protection of minors

We comply with:

  • Requests for removal of an underage account

  • Government requests for removal of child abuse imagery depicting, for example, beating by an adult or strangling or suffocating by an adult

  • Legal guardian requests for removal of attacks on unintentionally famous minors